Page Headline / Title (should be <h1>, clear and catchy, include primary keyword/phrase if possible)
First paragraph – What is the ONE thing you want the reader to understand after they’ve read the copy? This ONE thing should be captured in the first couple sentences followed by a summarisation of the bene ts on the rest of the page. This paragraph should also include the payoff (linked call-to-action).
Bolded Sub-Headline (Benefit #1)
- Back up the main benefit with supporting point.
- May use bullets to
- Highlight some features or
- Additional points.
Bolded Sub-Headline (Benefit #2)
Back up the main benefit with supporting point.
- May use a numbered list
- to hightlight information
- in an easy to read, step by step format
Bolded Sub-Headline (Benefit #3)
back up the main benefit with supporting point.